The Best Affiliate Tracking Software Tools

Katie Horne
Last Updated on August 5, 2020
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In today’s internet-based economy, offering high-quality goods or provided top-tier services isn’t enough to ensure your business’ survival. The nature of buying online means that people are unable to experience your product before purchase.

One way to convince your prospective customers to take the plunge and make a purchase is to engage in affiliate marketing. In short, you partner with others with solid reputations to speak on your behalf.

Affiliate Marketing Tracking Software and Networks

Affiliate marketing is a powerful tool, but what are some of the things you need to engage in this practice efficiently?

In this article, we will cover the top 21 affiliate marketing software options and networks. The specific software and networks that are right for you depend on what you’re selling, what your business model is like, and more. However, these summaries will help guide you toward those that will be most profitable for you.

Best Affiliate Software For Advanced Analytics

Are you into data? If you are responsible for any functional aspect of an affiliate program, you likely are.  Here are a handful of affiliate software with outstanding analytics features.

iDevAffiliates: Complete Set of Tools to Manage Your Affiliate Program

iDevAffiliates is an inexpensive affiliate marketing software option that allows you to manage your commission and payout structures, track all marketing-related activity, and create reports to shed light on how your campaigns are performing.

idevaffiliate homepage


Post Affiliate Pro: The Easy-to-Integrate Affiliate Tracking Software

Post Affiliate Pro is a full software suite that helps you manage your affiliate program.

You can track the commissions you owe, watch over campaigns you are running, and run reports that tell you how successful a given campaign was.

Post Affiliate Pro integrates any website, as well as a variety of CMS options (such as WordPress), shopping carts (including Shopify), and payment platforms.

postaffiliatepro homepage


Ambassador: Enterprise Level Affiliate and Referral Marketing

Ambassador is more focused on referral marketing (using customers to reach out to their friends) but it is still a sturdy affiliate marketing software system. You can automate the majority of your marketing processes like registration, affiliate tracking, issuing payments, and customer analytics. You also have access to a tiered reward program – a great incentive for publishers and partners.

The platform is robust and is used by companies like HP (Hewlett Packard). Even so, smaller businesses will find Ambassador equally as beneficial as larger, mature businesses.

ambassador affiliate marketing


LinkTrackr: Simple Affiliate Tracking With Robust Analytics

LinkTrackr is a tool that helps you track any affiliate links you create, mask your links, so they are less overtly sales-y, and collect the data you need to know if your marketing campaigns are successful.

You’ll be able to track sales by source, medium, and campaign, and you can create custom reports that tell you what you need to know.

You’ll also have access to A/B page testing (split testing), and sub-identification to differentiate between partners with ease.

linktrackr homepage


EverFlow: Prioritized Affiliate Analytics And Tracking

EverFlow is a platform that allows you to track and manage all of your affiliates and influencers, as well as their promotions.

Keep tabs on all the channels you use, dig into your data to see how your programs are doing and set automation so that you aren’t waylaid by fraudulent partners.

EverFlow also offers features like automated optimization – for example, blocking a partner which sends you a set number of visitors with no clicks, to save your money.

everflow homepage


Best Scalable All-In-One Solutions For Affiliate Tracking

If you want to find the renaissance affiliate network of your choice, the one which does it all, look no further. The following affiliate tracking software tools have a breadth of useful features for all purposes and business types.

Impact: Compact Influencer & Affiliate Network Management

Impact is a two-in-one affiliate marketing platform and network solution.

In addition to managing all of your existing partnerships, you can use Impact to find new leads and cultivate new relationships.

Impact gives special attention to analytics with custom reporting and practical insights on using your data from each vendor to get a clearer scope of value.

impact homepage


Omnistar: A Global Referral Funnel For All Business Types

Omnistar aims to help fast-growing businesses start and manage their affiliate marketing programs.

You can create pre-written scripts for your partners to use, create promo codes, run surveys, and get listed in Omnistar’s directory to gain access to even more partners.

Omnistar offers both multi-tier and one-on-one support, and a getting-started wizard for easy setup.

omnistar homepage


Pepperjam Ascend: Personalized Affiliate Marketing With Transparent Publishers

Pepperjam Ascend is a comprehensive affiliate marketing platform that supports all stages of the marketing lifecycle, beginning with discovery and ending with payments made for sales completed.

Pepperjam Ascend also comes with robust data analytics tools, fraud protection, as well as a customizable commission feature.

pepperjam homepage


LinkTrust: Recruit, Sell, Track, and Reward With Real-Time Lead Delivery

LinkTrust is a platform designed to help you customize, manage, and track the campaigns you run as part of your affiliate marketing program.

You can also use LinkTrust to spin up white-label solutions so that you can provide your partners with a custom dashboard that displays performance-related information.

They offer affiliate, influencer, partner, and referral marketing.

linktrust homepage


HitPath: Trusted Multichannel Affiliate Tracking

The HitPath platform helps affiliate marketers manage payments and detect fraud, manage third-party advertising pixels, manage advertising and marketing campaigns, do A/B testing, and handle application approvals.

HitPath also specializes in attribution, meaning, their software can help you quickly determine which marketing campaigns are key drivers of results.

hitpath homepage


Best Customizable Affiliate Software Solutions

Whilst reports and analytics are important, getting to know your customers and their preferences are equally as intriguing. If you want to try a highly customizable affiliate software, check out the list below.

Improvely: Identify Each Unique Sale With Customer Segmentation

Improvely is designed to help you track your marketing campaigns, test campaigns before you launch them, and mitigate fraud by detecting bad practices ahead of time.

Alongside fraud detection, Improvely offers detailed customer demographic monitoring and reports, as well as protection for your keyword toolkit.

improvely homepage


Tune: Fully Customizable Partner & Affiliate Tracking

Tune offers a software-as-a-service platform that helps you manage all of your marketing partnerships.

Some included features are fraud prevention, payment processing, and data-related tools for you to track performance.

Tune also offers robust professional services so that you can develop a custom solution for your business, with over 650 custom API endpoints for integration.

tune homepage


InviteReferrals: Mobile Friendly Referral Marketing Software

InviteReferrals offers tools to support your affiliate marketing strategy development and design, as well as its implementation.

InviteReferral supports multiple methods of affiliate marketing, including solutions that work for mobile apps, e-commerce sites, and word-of-mouth referrals.

InviteReferrals also comes with reporting/analytics and integration with productivity and business-related tools.

invitereferrals homepage


Best Affiliate Software To Save Money on Marketing

Tired of ridiculous marketing spends? Try the following affiliate tracking software – they are significantly cheaper than some competitors, and some of them even come with a free trial.

LeadDyno: Cross-Platform Affiliate Marketing With A Free Trial

LeadDyno brands itself as an easy-to-use affiliate marketing platform that can be spun up in minutes.

In addition to providing you with easy ways to work with your partners, LeadDyno manages a network that you can join to gain access to other programs and influencers. LeadDyno provides both online and in-person training sessions.

leaddyno homepage


Tapfiliate: 0% Transaction Fee Affiliate Tracking

Tapfiliate is an affiliate marketing platform geared specifically toward e-commerce store owners and SaaS vendors.

You can get set up in a few minutes. This company doesn’t assess any transaction fees.

Tapfiliate generates tracking links and codes and comes with social media management, reporting/analytics, and API and webhooks so you can integrate with other tools you might already be using.

tapfiliate homepage

 


TitanAFFILIATE: ROI-Focused Digital Marketing and Affiliate Tracking

TitanAFFILIATE offers a full suite of tools you can leverage to launch your affiliate marketing program.

These include a fully-managed website, payment processing capabilities, support for e-commerce site integration, and more.

TitanAFFILIATE also offers training programs if you need assistance getting started.

titan affiliate


TrackingDesk: Track ROI and Improve Your Marketing

TrackingDesk allows you to keep tabs on all of your marketing activities, across all channels.  Track your ROI (return on investment) regardless of network.

TrackingDesk’s goal is to allow integrations with any of the tools you are using so that you only need to go to one place to view all of your data. You can explore the platform with a free 14-day trial.


trackingdesk homepage


Affiliate Marketing Networks

If you are looking to grow your reach, consider joining some affiliate marketing networks.

Not only will you get access to other affiliate marketing programs with which you can partner with, but you will also be able to seek influencers who have solid reputations with your target demographic.

Some of the oldest and most established affiliate marketing networks that we recommend you consider include:

Given the size and experience of these networks, you can’t go wrong with any of the above options. However, you may find that some networks are better for certain industries and niches than others.

Additional Tools

Other tools that you may find helpful for managing your affiliate marketing program include:

  • Tipalti: accounts payable and tracking tool
  • Payment Rails: a complete payment platform that supports global transactions
  • Kartra: this is an all-in-one website/e-commerce builder with built-in affiliate management tools, including multiple commission tiers and custom landing pages for affiliates.
  • Simplero: an all-in-one solution for infopreneurs offering courses and membership sites. Create and manage affiliates from your dashboard.

FAQ

Here are some of the most common questions we receive about affiliate marketing. Have a different question? Feel free to type it in the comments below this article. We’d love to follow up and answer your questions.

Where can I find affiliate products to promote?

To find affiliate products to promote visit established affiliate network sites like Commission Junction (CJ) and ShareASale.

You will be able to browse by product category as well as by “Popular Merchant,” “Green Merchant,” “Business Merchant,” and more.

On each product page, you’ll see what is required for you to be able to be an affiliate partner. Expect to provide a website URL and a domain-based email address at a minimum.

What percentage does Amazon pay affiliates?

Amazon pays affiliates between 1% – 10% per various product categories. Luxury and beauty items top the list with video games and consoles coming in at the bottom.

They also offer fixed payments for “bounty events” like Prime Video registration ($3.00 per) or an Amazon Business registration ($15.00 per).

View the Amazon Associates Standard Fees Schedule to learn more.

Can affiliate marketing make you rich?

Yes, one can become rich through affiliate marketing, but there’s no short cut to that level of success. You’ll need qualified traffic and lots of it.

Depending on the niche you’re in, PPC (pay-per-click) marketing costs may be prohibitive. You’ll need to ace SEO which requires a large catalog of excellent, competitive content that your target audience finds relevant and valuable.

Summary

The right affiliate tracking tools can help you save money, make better decisions, and get better results.

In this article, we rounded up some of the best tools on the market today to help you build a well-run, profitable affiliate marketing program. Let us know which software you have tried in the comments below.