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The Best Advertising & Marketing Agencies of 2020
How We Chose the Best Advertising and Marketing Agencies
Knowing which advertising and marketing agency is right for your business depends on a variety of factors. We evaluated agencies based on the criteria most businesses cite as being important to them — they are the number of service lines, the size of the agency and the industries they focus on. Learn more about these decision factors and why they matter.
Multiple Service Lines
Every business brings its own special needs to an advertising and marketing agency. The best agencies offer multiple service lines to cover the full spectrum of their clients’ needs. Specifically, we looked for agencies that offer comprehensive social media marketing, pay-per-click and branding services. These are close to the core competencies that most businesses look for in an advertising and marketing agency.
Size of Firm
Advertising and marketing firms come in all sizes, from just a few employees to large international agencies. There are advantages and disadvantages to both. Large firms often have the in-house talent and international reach to launch large campaigns while smaller agencies often develop a personal understanding of each client’s unique needs. The size and complexity of a marketing agency affect its costs and capabilities, so we chose agencies with a range of sizes to meet the needs of multiple small businesses.
Industry Focus
Many advertising and marketing agencies specialize in specific industries. Others have a more general focus that appeals to multiple clients. We included several advertising and marketing agencies with niche industry focus, as well as many others with a broader appeal to cover as much ground as possible.
The 15 Best Advertising and Marketing Agencies of 2020
| Company | Price | Service Lines | More |
|---|---|---|---|
| 411 Locals | $25 - $49/hr | Search Engine Optimization Content Marketing Web Design | Visit 411 Locals |
| Anvil Media | $150 - $199/hr | Pay Per Click Search Engine Optimization Social Media Marketing | Visit Anvil Media |
| Appetizer Mobile LLC | $50 - $99/hr | Mobile App Development UX/UI Design Mobile & App Marketing | Visit Appetizer Mobile LLC |
| Ayima Search Marketing | $100 - $149/hr | Search Engine Optimization Content Marketing Web Development | Visit Ayima Search Marketing |
| Bad Rhino Inc. | $100 - $149/hr | Social Media Marketing Advertising Branding | Visit Bad Rhino Inc. |
| Black Bear Design | $100 - $149/hr | Web Design Search Engine Optimization Web Development | Visit Black Bear Design |
| Business Marketing Solutions Group | $150 - $199/hr | Social Media Marketing Marketing Strategy Search Engine Optimization | Visit Business Marketing Solutions Group |
| COMMCREATIVE | $150 - $199 /hr | Advertising Media Planning & Buying Digital Strategy | Visit CommCreative |
| Disruptive Advertising | $150 - $199/hr | Pay Per Click Social Media Marketing | Visit Disruptive Advertising |
| Kobe Digital | $50 - $99/hr | Social Media Marketing Pay Per Click Branding | Visit |
| SMARTSITES | $100 - $149/hr | Pay Per Click Search Engine Optimization Advertising | Visit SmartSites |
| The Bureau of Small Projects | $150 - $199/hr | Branding Advertising Web Design | Visit The Bureau of Small Projects |
| Thrive Internet Marketing Agency | $100 - $149/hr | Search Engine Optimization Social Media Marketing Pay Per Click | Visit Thrive Internet Marketing Agency |
| WebFX | $100 - $149/hr | Search Engine Optimization Pay Per Click Web Design | Visit WebFX |
| WebMechanix | $100 - $149/hr | Pay Per Click Advertising Social Media Marketing | Visit WebMechanix |
411 Locals
Founded in 2007, 411 Locals is an online marketing company with over 650 employees at locations in several countries. The company specializes in SEO, web design and online marketing consultation services for small and medium-sized companies. 411 Locals is a certified Google All-Stars partner that works with over 40,000 client businesses in a variety of industries.
411 Locals offers something close to a full-spectrum approach to digital online marketing. In addition to web design and consulting services, the company provides search-optimized content and social media promotions to build a following in target demographics. Clients get on-demand updates and around-the-clock contact with 411 Locals’ technical and customer service staff, who monitor benchmarks and provide real-time reporting on metrics to manage campaigns as they develop.
411 Locals offers extensive SEO and marketing consultation services, along with guest blogs and web design from its in-house staff. Costs vary with the service package offered but generally fall toward the low end, at $25 to $49 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr | Search Engine Optimization Content Marketing Web Design | >Full-spectrum client support >Affordable rates >Guest blogs >More features at 411 Locals |
What Customers Are Saying
Customers who have worked with 411 Locals have a lot of praise for the company’s personal customer service. One long-time customer, who has worked with the firm for several years, had this to say: “You’re actually the best customer service I’ve dealt with in the business so far.”
Anvil Media
Anvil Media is one of the most experienced advertising and marketing companies in the Pacific Northwest, having gotten its start just two years after Google launched its first search engine. The company offers expert consulting and digital marketing services for SEO, social media management and pay-per-click engagement. Anvil Media offers a very responsive Marketing Measurement Tool on its website, which clients can check to get customized reports on how their engagement is trending.
Customers who choose to work with Anvil Media get personalized contact with a consultant, assistance developing a marketing approach through all of the common online channels and extensive follow-up support to monitor a campaign’s success and make adjustments as needed.
Anvil Media’s rates tend toward the high end of the industry, between $150 and $199 an hour for most services. Highly responsive customer service and marketing staff make up for that, with rapid response to client inquiries and case manager support for many small and medium business clients.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Pay Per Click Search Engine Optimization Social Media Marketing | >Deep data analytics >Customer service case management >Initial consultation >More features at Anvil Media |
What Customers Are Saying
Anvil Media’s clients praise the full-spectrum approach of the agency to customer care. One client, Bridge City Media, said, “Anvil Media is very good at what they do. They quickly and efficiently generated more leads for my business, based on their strategic and consultative approach. Anvil’s data-driven approach digital advertising dividends in terms of new contracts. Their workflow and communication were also very smooth. The Anvil team was also very accessible and approachable.”
Appetizer Mobile LLC
Appetizer Mobile LLC offers design, development and marketing support for a diverse array of clients in multiple industries. Specializing in start-to-finish consulting services, Appetizer Mobile LLC helps clients develop an idea into a fully realized campaign that can be brought to a wide market. Using innovative strategies to approach the public, such as augmented reality placement and Apple TV partnerships, Appetizer Mobile LLC frequently tries out new approaches for online branding and brand management.
Along with the many novel services Appetizer Mobile LLC offers its clients, the company maintains a staff of app developers who can quickly generate fully functional apps for clients’ customers and brand followers. The agency also helps tech clients build out extensive social media followings and manage customer contacts with regular updates and frequent content uploads.
| Price | Service Lines | Features |
|---|---|---|
| $50 - $99/hr | Mobile App Development UX/UI Design Mobile & App Marketing | >Regular content uploads >Affordable rates >Guest blogs >More features at Appetizer Mobile LLC |
What Customers Are Saying
Customers who’ve turned to Appetizer Mobile LLC for help developing an app praise the company’s ability to find novel solutions to technical challenges. One satisfied client left this comment on a review site: “The app has exceeded the expectations of the internal team. Appetizer Mobile’s creativity and innovative spirit improved upon the initial design. Their team is flexible and responsive.”
Ayima Search Marketing
Ayima Search Marketing specializes in big-picture online campaigns for some of the world’s largest brands. Verizon, eBay, British Airways and several other major clients have trusted Ayima’s advice, development and implementation of full-spectrum digital marketing campaigns. The team at Ayima Search Marketing is skilled in planning online advertising campaigns, from the initial inception to final execution, and in digital marketing approaches that target promising market segments. Content produced by the company is search engine optimized, and web development services are available for clients whose in-house teams need the support.
Ayima Search Marketing provides online content that’s up to date with the latest SEO best practices, and it is able to market clients’ online brands through extensive social media and web development work. Rates for most Ayima services are close to the middle range for large advertising and marketing agencies, at around $100 to $149 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Search Engine Optimization Content Marketing Web Development | >Full-spectrum client support >Consulting and training services for client staff >Lead generation >More features at Ayima Search Marketing |
What Customers Are Saying
Clients who have worked with Ayima Search Marketing often leave the company 5-star reviews. One client, the owner of a small business in San Francisco, spoke of the agency’s full-service approach: “I’ve worked with Ayima for several years, and they’re always good at figuring out what I need and getting results fast.”
Bad Rhino Inc.
Bad Rhino, Inc., is primarily a social media marketing agency that manages client campaigns through development and implementation across platforms. Bad Rhino intake managers invest significant time in the initial consultation phase for new clients, as the company offers customized approaches for each company it works with. The company starts with a full social media audit to evaluate the success of current approaches, followed by idea development and campaign planning. Brand messages are promoted across multiple social media channels with the goal of developing community led engagement and organic online growth. Bad Rhino evaluators conduct monthly analyses and compare actual progress with projections, adjusting as needed. New content is optimized for high search volumes and subject to per-item approval by the client.
Clients reach out to Bad Rhino for idea development and advanced social media marketing. Conventional advertising approaches by the agency’s in-house team work with more modern online branding that includes guest blogs and social media promotion. Rates are close to the middle range of advertising and marketing agencies, at roughly $100 to $149 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Social Media Marketing Advertising Branding | >Consulting services >Customer service case management >Print ads >More features at Bad Rhino |
What Customers Are Saying
Bad Rhino, Inc., clients often praise the easygoing communication style account reps develop with their customers. One client had this to say about the Bad Rhino staff on a third-party review site: “Their team is personable, articulates concepts well, and is always focused on getting to us to the next level.”
Black Bear Design
Black Bear Design has worked with a diverse array of small businesses and Fortune 500 firms. Positioning itself as a standout in the fields of design, development and multimedia marketing, the agency offers optimized content and website services for brands looking to broaden their reach online. Consulting and design teams can help create a fresh look for new brands while the development team and content creators craft SEO-friendly websites and social media posts. Sophisticated analytics generate a clear real-time picture of channel marketing effectiveness.
Clients of Black Bear Design can get expert consulting and online marketing support. Services include web design, development, content creation and search engine optimization. Social media support and multi-channel promotion services are also available for between $100 and $149 an hour for most clients.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Web Design Search Engine Optimization Web Development | >Lead generation >Guest blogs >Consulting and training >More features at Black Bear Design |
What Customers Are Saying
Clients of Black Bear Design report overall success in their campaigns, often with specific metrics of growth. One client, whose testimonial appears on the Black Bear website, had this to say: “Our business is up 25% this year. We went from being a very good product, but looking like a mom and pop shop, to ‘Wow, that’s a great product.’ Everything Black Bear Design does is very professional.”
Business Marketing Solutions Group
Business Marketing Solutions Group is a strategy and marketing firm that offers extensive consulting and social media management services to a diverse group of small and medium-sized clients. Operating out of North Carolina, this agency works with local and international clients in person and by remote consultations to develop innovative online marketing campaigns via social media. Business Marketing Solutions Group maintains a staff of designers and developers who can handle most client needs without the need to outsource. Agency consultants work with small and medium-sized businesses to develop specific social media marketing strategies, and in-house analysts measure key metrics and assist clients in mid-course strategy changes as needed.
Business Marketing Solutions Group offers in-depth strategy and marketing services, including up-to-date SEO and content creation options. Rates for hourly services are close to the high end of the industry, at $150 to $199 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Social Media Marketing Marketing Strategy Search Engine Optimization | >Guest blogs >Customer service case management >Consulting and training >More features at Business Marketing Solutions Group |
What Customers Are Saying
Customers who work with Business Marketing Solutions Group frequently get to know the founders of the company. One client who got to know them had this to say about her experience, “Christian and Reece are outstanding and always on the ball! I couldn’t ask for a better group to work with! It’s only been a few months and they have taken my company to a whole new level!”
CommCreative
Founded in 1995, CommCreative has been a Premier Google partner since 2012 and maintains offices on four continents. Working with clients from every major industry around the world, the firm has presided over more than 100 website launches for its clients. Chief Marketer named CommCreative the top engagement marketer of 2019, for the high click-through and follow rates its campaigns develop. CommCreative manages client campaigns across multiple channels, both online and off, with each component designed to work with the others as part of an integrated multimedia approach. The agency offers extensive new-client services that include consultation, strategy and content planning services.
CommCreative clients can sign on for a range of services, from one-off consultations to sharpen their own marketing strategies to full-spectrum campaign management. The firm offers advertising services that include planning and buying assistance, as well as digital strategy advice and execution. Rates are near the top of the industry, at $150 to $199 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Advertising Media Planning & Buying Digital Strategy | >Full-spectrum client support >Lead generation >Deep data analytics >More features at CommCreative |
What Customers Are Saying
CommCreative clients often speak of the high degree of understanding their contacts at the firm demonstrate. One client, whose company operates in a very technical field, reports: “Our technology is not easy to interpret — even for experts in our field — and they take the time to understand.”
Disruptive Advertising
Disruptive Advertising is an Inc 500 digital marketing company that has performed more than 2,500 AdWords and Facebook audits for clients since its founding in 2012. Named a 2018 Google Premier Partner Award Finalist in 2018, the company now employs over 150 staff at its headquarters in Lindon, Utah. Disruptive specializes in social media strategy and analysis, with a tight focus on strategy audits and building comprehensible analytics reports for a range of clients across industries. The company also takes an active hand in driving social media engagement across platforms and through innovative content marketing approaches.
Disruptive Advertising offers social media management and campaign planning for its diverse stable of clients. Pay-per-click services are also provided for clients who wish to drive higher analytics on content they manage. Rates are relatively high, between $150 and $199 an hour for most services.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Pay Per Click Social Media Marketing | >Full-spectrum client support >Regular content uploads >Lead generation >More features at Disruptive Advertising |
What Customers Are Saying
Disruptive Advertising clients are full of praise for the real-world results of the firm’s lead generation and return on investment analysis. One client left this review on Google: “Great company, increased sales with high quality leads. Definitely worth the money that will easily pay for itself. They have a great system that reduces my cost while increasing leads.”
Kobe Digital
Kobe Digital markets itself as a practical advertising and marketing agency, one that offers data-driven creative strategies and deep analysis to produce the greatest return on clients’ investment possible. Kobe Digital’s staff has a broad base of talents that drive high levels of engagement with promotions across all social platforms. The agency works to develop integrated campaigns for clients with digital ad buys, social media and influencer promotions and a detail-oriented approach to analyzing results that produces reports that are easy to read and act upon for clients with all levels of experience in online marketing.
Kobe Digital offers pay-per-click and expert branding services, as well as hands-on social media marketing work. Hourly rates are close to the low end for advertising and marketing agencies, at roughly $50 to $99.
| Price | Service Lines | Features |
|---|---|---|
| $50 - $99/hr | Social Media Marketing Pay Per Click Branding | >Lead generation >Affordable rates >Deep data analytics >More features at Kobe Digital |
What Customers Are Saying
Kobe Digital clients frequently leave high praise for the firm on social review sites. One client spoke of the success the company had with custom SEO services, “Top work from Kobe! They moved my site from page 40 to 1 on a strict budget.” Another client, who struggled to stay open during lockdown, left this positive feedback: “KD is the only reason why we’re getting sales during the pandemic.”
SmartSites
SmartSites is an experienced digital marketing agency that has over 700 completed projects, serving over 400 clients, with over $100 million in annual revenue. With a staff of more than 60 designers and developers, SmartSites is able to consult with new clients and plan out complex marketing campaigns. The firm has won several honors, including an A+ rating from the Better Business Bureau in New Jersey, where SmartSites is headquartered. Designers at SmartSites can work from the front of a campaign to the back end, with services that include logo design, print and digital ad buys and social media management.
SmartSites clients can lean on the agency for help driving pay-per-click engagement on branded sites. Content is optimized for search engine discovery and placement. Designers at the firm work with clients to develop cross-channel advertising for clients seeking broader brand exposure.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Pay Per Click Search Engine Optimization Advertising | >Full-spectrum client support >Customer service case management >More features at SmartSites |
What Customers Are Saying
SmartSites enjoys high client retention and generally positive feedback. One reviewer, who contracted with the firm for design work, said: “We have worked with SmartSites for years and they have always done an excellent job for us. Great design work, timely and professional site maintenance, and reasonable cost, Easy to work with. Very pleased.”
The Bureau of Small Projects
The Bureau of Small projects began when its founder, David Gaz, started an internal department in his old advertising and marketing firm. Originally, the division was devoted to helping small start-ups and non-profits raise their profiles or prepare for a round of funding. Since 2014, The Bureau of Small Projects has operated independently, now led full-time by David Gaz. Since its spinoff from the parent firm, The Bureau of Small Projects has earned the title of Best Marketing Firm in Los Angeles by both UpCity and Clutch.
The Bureau of Small Projects provides branding, advertising and design work for its stable of small businesses and non-profit organizations. Services start at $150 an hour and rise as high as $199 for some services.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Branding Advertising Web Design | >Regular content uploads >Branding >Lead generation >More features at The Bureau of Small Projects |
What Customers Are Saying
The Bureau of Small Projects hosts client reviews on its website, where past customers often leave positive feedback that focuses on service outcomes. One client described the website The Bureau of Small Projects designed for her small business: “LOOKS SO SO fantastic. This has really knocked my socks off! Thank you. I feel it in my business. . . I feel so proud to send people to my site.”
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency has substantial experience with both B2B and B2C online marketing campaigns, having worked with hundreds of clients since 2005, when the firm started in Arlington, Texas, where the main office is still located. Over the years, Thrive has expanded its operations to 25 satellite offices located in cities around the United States, from which it offers a full-service approach to content inception, creation, development and implementation for a diverse group of clients. Over the years, the company has won dozens of awards for high performance, rapid growth and successful implementation of innovative design and online branding campaigns.
The services Thrive Internet Marketing Agency offers its clients are extensive, given the agency’s front-to-back approach to digital marketing. Consulting, SEO, social media marketing and pay-per-click services are all provided, usually for between $100 and $149 an hour.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Search Engine Optimization Social Media Marketing Pay Per Click | >Full-spectrum client support >Deep data analytics >Lead generation >More features at Thrive Internet Marketing Agency |
What Customers Are Saying
Thrive offers a wide variety of services to its clients. One satisfied customer wrote about discovering new marketing tools in the process of working with the firm: “My new site created by Thrive just launched. They’ve done a great job of creating exactly what I wanted. Easy to work with and very responsive. They met all of my expectations and had a lot of insight regarding marketing tools I didn’t know existed.”
WebFX
WebFX employs a large team of award-winning marketers, designers, and developers who have driven over 255,000 websites to rank on page one in Google search results. Using a combination of social media channels, the firm has driven over $700 million in sales and over 3 million leads for its clients. WebFX uses a combination of social media channels to drive engagement and generate productive leads. The full-service approach of WebFX allows the firm to craft a customized approach for each client.
WebFX services start at $100 an hour and rise as high as $149. The firm offers several product lines, including SEO contact creation, pay-per-click engagements and comprehensive web design and development services.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Search Engine Optimization Pay Per Click Web Design | >Regular content uploads >Customer service case management >Lead generation >More features at WebFX |
What Customers Are Saying
WebFX customers often leave positive feedback that centers on the firm’s expertise and ability to educate new clients on digital marketing services. One client of WebFX left this comment on a third-party review site: “Bringing WebFX on has upped the ante as far as expertise available to us.”
WebMechanix
WebMechanix represents itself as a full-service digital marketing agency based in the Baltimore-Washington D.C. corridor. Specializing in SEO, PPC and marketing automation, the firm uses data-driven analysis to develop effective techniques for its clients. Operating across multiple social media channels, WebMechanix has adopted an overlapping exposure approach to digital campaigns, with the goal of exposing key demographics to multiple brand messages and increasing the chances of a successful follow or buying decision. The agency has won numerous awards for design and digital marketing success over the years.
WebMechanix offers initial consultations for all new clients. This transforms unformed ideas into fully realized advertising and digital media campaigns. The company’s social media marketing approach drives up engagement with pay-per-click and community-driven following strategies. Costs are close to the middle range for an advertising and marketing firm, between $100 and $149 an hour for most offerings.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Pay Per Click Advertising Social Media Marketing | >Full-spectrum client support >Deep data analytics >Lead generation >More features at WebMechanix |
What Customers Are Saying
WebMechanix clients often find that the agency’s designers and marketing reps integrate well with their existing in-house staff. One client, who is quoted on the company’s website, said, “We look to them as an extension of our staff. They see the bigger picture and are mission oriented.”
What Are Advertising and Marketing Agencies?
Advertising and marketing agencies offer slightly different but complementary services for their small business clients. Advertising agencies specialize in communicating a brand message to the public, crafting an image for clients and getting attention for the key points of the clients’ offerings. Marketing firms usually offer more consulting services and help clients strategize for their brand message. Marketing firms also generally offer a wide spectrum of services that go outside of traditional advertising approaches, such as product placement, influencer coordination and digital media engagement strategies.
While the distinction between advertising and marketing agencies is real, many modern firms offer both types of service for their clients. In the realm of digital brand messaging, the line between both approaches has blurred. Today, most advertising and marketing agencies have the capacity to consult, place ad buys, market a brand online and message effectively to the segments of the market you most need to reach.
Benefits of Advertising and Marketing Agencies
Small business owners come to advertising and marketing agencies for several reasons. Working with an agency can help you:
- Maximize your return on investment. Advertising agencies generally have the expertise to spend your advertising dollars in the places and times where they will get the biggest return for the amount you’ve spent on the ad buy. Marketing firms, likewise, usually have the talent and experience to reach your target audience and drive engagement in ways that few small businesses can accomplish on their own.
- Optimize your public brand image. Advertising and marketing agencies in the online era should all have experience with digital media. Modern agencies can build low-cost/high-impact campaigns using social media, guest blogs and SEO best practices. These avenues open up markets your business might not have been able to find without the assistance of a digital advertising and marketing agency, and the best of them can manage new customer journeys from the top of the sales funnel to the point of sale.
- Tailor a custom approach. Most advertising and marketing agencies offer their small business clients a customized approach. The experience they bring helps industry-specific campaigns and complete rebrandings appeal to new markets.
What to Look For in Advertising and Marketing Agencies
Many small businesses are at a loss for what features matter most in an advertising and marketing agency. With so many features existing in the market, you can have a hard time picking the ones that should matter most to you. These are a few of the must-have features of advertising and marketing agencies:
- Several lines of service. Different small businesses have different needs when it comes to marketing and advertising. Your company might be served best by an online-only campaign carried out on social media, or you could succeed with a mixed online/direct marketing approach. Ideally, your advertising and marketing agency has enough experience with multiple approaches to offer you expert-level advice and service across multiple lines.
- Big enough to handle your needs. For some small businesses, working with a small advertising and marketing agency can be attractive. The rates are often lower at smaller firms, and the personal attention your campaign gets can be invaluable. However much this appeals to you, it’s still important that your agency has enough resources to operate at the level you need. While a small digital marketing firm might be adequate for short-duration social media campaigns, it may have trouble scaling up to a major cross-platform product launch. Make sure your agency has the people and the contacts it needs in-house before signing onto a new contract.
- A focus on your industry. A general skill in advertising and marketing is good to have, but there’s no substitute for industry-specific experience. Look for an advertising and marketing firm that knows your industry and has a demonstrated record of success for the product or service you offer.
The Cost of Advertising and Marketing Agencies
Advertising and marketing agencies typically charge clients by the hour, with rates that range anywhere between $25 and $200 an hour. Expect to find online-only and digital consulting services close to the bottom end of this price range, which is also where the smallest firms operate. Higher-priced advertising and marketing firms tend to have a larger staff and more lines of service, but even a few extra hours with one of them can bring you close to your budget maximum.
Marketing and advertising is an investment you make in letting customers know about your brand. Beyond the absolute cost of a campaign, it is important to gauge the return you get for that investment. For this reason, and because only an agency representative can give you a definitive price quote, it’s important to consult with the advertising and marketing agency about your needs and develop a plan before you commit to it. As the owner of the potential client business, only you know what is right for your small business, and the decision is ultimately yours.