Digital.com is a website that helps small business owners make the right buying choices.
We’re different from other review sites.
Most of our competitors rate companies using editorial opinions or user-submitted ratings. For you — the buyer — that’s risky.
Inaccurate reviews are a real problem for small business website owners. You can’t always rely on a user review if they signed up the day before. And if you have to rely on the verdict of just one person, it’s difficult to make an informed buying decision.
Our small business software reviews are different.
We build ratings using genuine user comments posted on Twitter. These comments beat reviews. They’re authentic, relevant, and up-to-date.
Here’s How Our Reviews Work
When a user shares an opinion about small business tools, software, or products for running or growing a website, we capture that comment and analyze it.
By continuously monitoring thousands of micro-reviews, we discover the positive and negative sentiments about each product.
- Simple ratings
- Unbiased opinions from genuine users
- Zero editorial bias.
So what do we review?
We’re proud to be picky. We only provide ratings for tools, products, and software that you’ll need when starting or running a small business website or online shop.
We’re a small business. We know what SMBs need to get started online. We understand the challenges; we’ve used many of these products ourselves.
So Digital.com only covers the important stuff: web hosting, site builders, and ecommerce tools.
Digital.com gives you independent product ratings that are driven by real user opinions. We review the best products, services, and software for running and growing your small business website or online shop. We harvest Twitter comments and use sentiment analysis to score companies and their products. You can quickly compare and find what best suits your company.
How It Works
Sentiment analysis is an automated process that allows us to accurately gauge what people think. It’s sometimes called opinion mining.
Our approach is simple:
- We monitor companies on Twitter
- We harvest comments about them
- We apply our sentiment analysis algorithm
- We translate comments into positive or negative sentiment, and discard the neutral comments
- We calculate an approval rating for each one.
Or to put it another way:
Positive tweets ÷ (positive tweets + negative tweets)
Our software digs deep into Twitter to find relevant, up-to-date feedback on the products and services you need. It analyses the language people use, and can accurately extract the sentiment behind it. Finally, it aggregates the results and produces a product score.
Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis, and computational linguistics to identify and extract subjective information in source materials. Sentiment analysis is widely applied to reviews and social media for a variety of applications, ranging from marketing to customer service Wikipedia.
Digital.com is an independent review website. We review the best products, services, and software for running or growing your small business website or online shop, and we apply a sentiment analysis algorithm to score companies so that you can compare and find the best company for your needs.
Who Are We?
Digital.com reviews and compares the best products, services, and software for running or growing your small business website or online shop.
We started life as ReviewSquirrel.com in 2015. The site was acquired in March 2017 and rebranded as Digital.com.
Read on to find out who’s behind it.
Richard Kershaw: CEO
Richard started out as a content writer but quickly realized that marketing was more his bag. He runs Quality Nonsense Ltd, which operates out of London, UK. He purchased Digital.com in 2014 in a high-profile sale that generated media attention around the world.
Toni Allen: General Manager
Toni oversees all of the daily operations at Quality Nonsense and is involved in mapping out the strategy for Digital.com and a number of other websites. When she’s not at her computer, you’ll find her in the great outdoors.
Scott Barnham: Senior Developer
Scott is the developer who keeps Digital.com ticking along. He’s responsible for coding and maintaining other Quality Nonsense websites, and continuously improving your experience. When he isn’t working for Digital.com, Scott offers development services through his business, Staplefish.
Claire Broadley: Editor
Claire Broadley is an editor at Digital.com and has been writing for other Quality Nonsense projects since 2011. She is a tech, gadget, and innovation enthusiast who can produce content at a speed that scares horses. Claire lives in the UK and likes to bore people with talk of her electric vehicle. When she’s not writing for Digital.com, she runs a content production company called Red Robot Media.
Frank Moraes: Editor
Frank is an experienced coder, writer, and editor. He manages a team of writers at Digital.com, ensuring that the content we publish is the best it can be. He’s also responsible for keeping our blog on schedule. Frank edits other Quality Nonsense websites, and somehow also finds time to write for his own blog, Frankly Curious.
Brenda Barron: Editor and Writer
Brenda is a veteran business and technology writer. Her work has appeared in numerous print magazines and online outlets. Her focus is on WordPress, social media marketing, business management, and web hosting. Did we mention she’s been building websites since 1999? Brenda’s portfolio site is Digital Inkwell.
Natalie Mootz: Editor and Writer
Natalie is a cat-wrangling digital native whose career is even more eclectic than her banjo-playing, World of Warcraft hobbies would let on. After multiple stints as a marketing analyst for Fortune 500 companies, including Boeing, the L.A. Times, and Citibank, Natalie taught herself coding and became a writer. Natalie’s reviews and articles are entertaining and informed by deep experience.
Sherrie Gossett: Editor
Sherrie is a guitar-picking digital strategist who helps small businesses identify and solve their biggest digital problems.
Dale Cudmore: Writer
Katie Horne: Writer
Katie is a C# developer-turned-technical writer. Most of her time is spent perfecting developer-oriented documentation for a Seattle-based startup that specializes in identity-as-a-service, but she also writes about all things technology as a freelance writer. Katie writes incisive reviews and blog posts for Digital.com, helping small business owners stay at the forefront of important trends and tools.
Matt: The Original ReviewSquirrel
Matt was the original founder of ReviewSquirrel, which we’ve rebranded as Digital.com. He helped small businesses and online entrepreneurs find the best tools for running and growing their websites, blogs, or online shops. Matt’s hard work on ReviewSquirrel will live on through Digital.com as we grow the website into the future.
We’re actively seeking the very best technical writers to join our remote team. Love deadlines? Hate typos? Want responsibility? We want your number. See our current openings.
THE HISTORY OF THE DIGITAL.COM DOMAIN
The Digital.com domain name was originally owned by Digital Equipment Corporation, or as it was better known under the Digital trademark. It existed in the golden age of the mainframe computer, when one machine could easily fill an entire room.
Digital was started in 1957 by MIT engineers Ken Olsen and Harlan Anderson. It initially sold stand-alone computer modules. However, by the 1960s, Digital began developing its own computers.
Olsen and Anderson had the idea to manufacture and sell small, interactive computers with real-time interaction and graphical output. They dreamed of equipping businesses with smaller, more affordable computers that were more user-friendly than the huge mainframes typical of the time.
THE RISE AND RISE OF DIGITAL
Digital’s first series of computers, the PDP (or “Programmable Data Processor”) series, quickly became popular for business use in the 1960s. The PDP-8 was the world’s first successful minicomputer; the PDP-1 is still famous for being instrumental in the development of early hacker culture.
Sales of Digital’s minicomputers grew the business throughout the next few decades until it peaked in the 1980s. With $14 billion in annual sales, it was the second largest computer company in the industry. Only IBM was bigger. Digital was also the largest employer in Massachusetts besides the state government, and ranked among the most profitable companies in the entire United States.
In 1985, Digital became the fifth company ever to register a .com domain name when it purchased dec.com. In 1993 it registered Digital.com. The company was the world’s first computer vendor to open a public website on October 1 of that year.
In December of 1995, Digital used its domain to launch one of the Internet’s first comprehensive search engines, AltaVista. The original URL was AltaVista.Digital.com. AltaVista was purchased by Yahoo in 2003 and shut down permanently in 2013, marking the end of an era in search.
THE END OF DIGITAL
In the late 1980s, Digital’s fortunes began to falter. Though minicomputers earned it a fortune throughout the 1960s and 1970s, the company’s popularity didn’t last.
Microprocessors were becoming increasingly powerful. Minicomputers gave way to microcomputers in the 1980s. Digital was left in the dust. New personal computers, like the Commodore 64, were smaller, cheaper, and easier for individuals to use. Anyone could operate one without an IT team or a massive data center. In fact, the Commodore 64 quickly became the best selling computer of all time, a title it still holds today.
Co-found Kenneth Olsen was Digital’s CEO from the beginning. He believed that personal computers were just a passing fad. He thought they were toys for playing games, ominously predicting that “the personal computer will fall flat on its face in business.”
By the 1990s, almost every minicomputer company that failed to modernize had folded or merged. Digital’s sales began to decline year after year, and it was forced to make its first layoffs.
After almost a decade of losing money, or barely breaking even, Digital was acquired by Compaq in 1998. At the time, it was the largest merger ever in the industry. But Compaq struggled to breathe life into the failing company. Soon, it was in trouble itself, and the situation was compounded when the dot-com bubble burst around the turn of the century.
Unable to recover, Compaq was acquired by Hewlett-Packard in 2002.
LONG LIVE DIGITAL.COM!
Along with Digital’s products, HP had acquired its two key domains: dec.com and Digital.com.
The Digital brand was retired in the early 2000s, and in 2010, HP started in earnest to try to sell the Digital.com domain. It ran an auction at DomainFest. The reserve was reportedly between $1 million and $5 million. It was not met.
In 2014, HP put the domain name up for auction again. The renewed attempts to sell the domain were perhaps connected with their October 2014 announcement that HP would split into two companies by the end of 2016: Hewlett-Packard Enterprise, focusing on servers, software and cloud technology; and HP Inc, focusing on the legacy computers and printers business.
The 2014 auction of Digital.com received more interest. The domain was acquired by London-based Quality Nonsense Ltd, which publishes websites for webmasters. Journalists at DNJournal, DomainNameWire, The Domains, and DomainSherpa all covered the auction.
THE NEW DIGITAL.COM
Quality Nonsense owns several popular websites. The best known of them all is WhoIsHostingThis.com, a buyers’ guide to web hosting. It has published over 1 million words of hosting reviews from real users.
Its portfolio of sites for webmasters covers everything from learning HTML to how to start a blog. In 2017, it’s scheduled several new projects, including the launch of its new Digital.com brand.
WHAT’S NEW AT DIGITAL.COM
COVID-19 has changed our world and the extent of all the impacts is unknown. At Digital.com, we’re keeping informed on how these changes are impacting small businesses and startups with industry surveys and research to keep our readers in the know.