About Us: Check Out Our Behind The Scenes Story

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About Us is a website that helps small business owners make the right buying choices.

We’re different from other review sites.

Most of our competitors rate companies using editorial opinions or user-submitted ratings. For you — the buyer — that’s risky.

Inaccurate reviews are a real problem for small business website owners. You can’t always rely on a user review if they signed up the day before. And if you have to rely on the verdict of just one person, it’s difficult to make an informed buying decision.

Our small business software reviews are different.

We build ratings using genuine user comments posted on Twitter. These comments beat reviews. They’re authentic, relevant, and up-to-date.


Here’s How Our Reviews Work

When a user shares an opinion about small business tools, software, or products for running or growing a website, we capture that comment and analyze it.

By continuously monitoring thousands of micro-reviews, we discover the positive and negative sentiments about each product.

You get:

  • Simple ratings
  • Unbiased opinions from genuine users
  • Zero editorial bias.

So what do we review?

We’re proud to be picky. We only provide ratings for tools, products, and software that you’ll need when starting or running a small business website or online shop.

We’re a small business. We know what SMBs need to get started online. We understand the challenges; we’ve used many of these products ourselves.

So only covers the important stuff: web hosting, site builders, and ecommerce tools. gives you independent product ratings that are driven by real user opinions. We review the best products, services, and software for running and growing your small business website or online shop. We harvest Twitter comments and use sentiment analysis to score companies and their products. You can quickly compare and find what best suits your company.

How It Works

Sentiment analysis is an automated process that allows us to accurately gauge what people think. It’s sometimes called opinion mining.

Our approach is simple:

  1. We monitor companies on Twitter
  2. We harvest comments about them
  3. We apply our sentiment analysis algorithm
  4. We translate comments into positive or negative sentiment, and discard the neutral comments
  5. We calculate an approval rating for each one.


Or to put it another way:

Positive tweets ÷ (positive tweets + negative tweets)

Our software digs deep into Twitter to find relevant, up-to-date feedback on the products and services you need. It analyses the language people use, and can accurately extract the sentiment behind it. Finally, it aggregates the results and produces a product score.

Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis, and computational linguistics to identify and extract subjective information in source materials. Sentiment analysis is widely applied to reviews and social media for a variety of applications, ranging from marketing to customer service Wikipedia. is an independent review website. We review the best products, services, and software for running or growing your small business website or online shop, and we apply a sentiment analysis algorithm to score companies so that you can compare and find the best company for your needs.


The domain name was originally owned by Digital Equipment Corporation, or as it was better known under the Digital trademark. It existed in the golden age of the mainframe computer, when one machine could easily fill an entire room.

Digital was started in 1957 by MIT engineers Ken Olsen and Harlan Anderson. It initially sold stand-alone computer modules. However, by the 1960s, Digital began developing its own computers.

Olsen and Anderson had the idea to manufacture and sell small, interactive computers with real-time interaction and graphical output. They dreamed of equipping businesses with smaller, more affordable computers that were more user-friendly than the huge mainframes typical of the time.


Digital’s first series of computers, the PDP (or “Programmable Data Processor”) series, quickly became popular for business use in the 1960s. The PDP-8 was the world’s first successful minicomputer; the PDP-1 is still famous for being instrumental in the development of early hacker culture.

Sales of Digital’s minicomputers grew the business throughout the next few decades until it peaked in the 1980s. With $14 billion in annual sales, it was the second largest computer company in the industry. Only IBM was bigger. Digital was also the largest employer in Massachusetts besides the state government, and ranked among the most profitable companies in the entire United States.

In 1985, Digital became the fifth company ever to register a .com domain name when it purchased In 1993 it registered The company was the world’s first computer vendor to open a public website on October 1 of that year.

In December of 1995, Digital used its domain to launch one of the Internet’s first comprehensive search engines, AltaVista and the now extinct also language translator, Babel Fish. The original URL was AltaVista was purchased by Yahoo in 2003 and shut down permanently in 2013, marking the end of an era in search.


In the late 1980s, Digital’s fortunes began to falter. Though minicomputers earned it a fortune throughout the 1960s and 1970s, the company’s popularity didn’t last.

Microprocessors were becoming increasingly powerful. Minicomputers gave way to microcomputers in the 1980s. Digital was left in the dust. New personal computers, like the Commodore 64, were smaller, cheaper, and easier for individuals to use. Anyone could operate one without an IT team or a massive data center. In fact, the Commodore 64 quickly became the best selling computer of all time, a title it still holds today.

Co-found Kenneth Olsen was Digital’s CEO from the beginning. He believed that personal computers were just a passing fad. He thought they were toys for playing games, ominously predicting that “the personal computer will fall flat on its face in business.”

By the 1990s, almost every minicomputer company that failed to modernize had folded or merged. Digital’s sales began to decline year after year, and it was forced to make its first layoffs.

After almost a decade of losing money, or barely breaking even, Digital was acquired by Compaq in 1998. At the time, it was the largest merger ever in the industry. But Compaq struggled to breathe life into the failing company. Soon, it was in trouble itself, and the situation was compounded when the dot-com bubble burst around the turn of the century.

Unable to recover, Compaq was acquired by Hewlett-Packard in 2002.


Along with Digital’s products, HP had acquired its two key domains: and

The Digital brand was retired in the early 2000s, and in 2010, HP started in earnest to try to sell the domain. It ran an auction at DomainFest. The reserve was reportedly between $1 million and $5 million. It was not met.

In 2014, HP put the domain name up for auction again. The renewed attempts to sell the domain were perhaps connected with their October 2014 announcement that HP would split into two companies by the end of 2016: Hewlett-Packard Enterprise, focusing on servers, software and cloud technology; and HP Inc, focusing on the legacy computers and printers business.


In 2016, the focus of was changed to help small business owners make the right buying choices and that’s what we’re doing today. We’ve published thousands of articles and reviews that help small business owners make the right decisions.


COVID-19 has changed our world and the extent of all the impacts is unknown. At, we’re keeping informed on how these changes are impacting small businesses and startups with industry surveys and research to keep our readers in the know.