The Best A B Testing Software of 2020

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Our reviews of A B testing software are the result of over 40 hours of research on 50+ A B testing tools from across the web. These reviews and our A B testing software guide help small businesses and startups find the best A B testing software for their business.

The Best A B Testing Software of 2020

Best A B Testing Software of 2020 Badge

How We Chose the Best A B Testing Software

Whether you’re running a small business that’s just getting started or you’re already well on your way down the road, A B testing helps users understand what messages and features drive the most customer engagement so that they can increase conversion rates and optimize content more effectively.

There are several feature options to consider when trying to decide what A B testing platform to choose. To help filter your search, we evaluated 15 companies based on the most important features, like their customization options, funnel analysis, and heatmapping abilities.

Customization

We recommend A B testing software that offers a high degree of customization. Customization and personalization features will help businesses to increase conversion rates and optimize user behavior. Specific customizable features to look out for in A B testing platforms include test scheduling, audience targeting, multivariate testing and a visual editor.

Funnel Analysis

A funnel analysis report provides a detailed breakdown of how visitors progress through the steps they need to take to achieve a specific goal. Reporting identifies if there are any issues in the process so that businesses can quickly optimize test variations for a better conversion rate.

Heatmaps

Heatmaps analyze visitor behavior by visually tracking how a visitor engages with a website, feature, or app. It also exposes their browsing patterns and what elements distract or catch a visitor’s attention. Heatmaps record this information so that teams can review and analyze it for future tests.

The 15 Best A B Testing Software Programs of 2020

CompanyPriceFree Trial / DemoVisit
AB TastyCustom quoteFree demoVisit AB Tasty
Adobe Target$9.99 per monthFree trialVisit Adobe
Apptimize$995 per month
+Custom quote
Free demoVisit Apptimize
Dynamic Yield$72-$199 per monthFree demoVisit Dynamic Yield
Freshmarketer$12 per user per monthFree trialVisit Freshworks
Kameleoon$0-$900 per monthFree demoVisit Kameleoon
Monetate$72-$199 per monthFree demoVisit Monetate
Omniconvert$59 per monthFree trialVisit Omniconvert
Optimizely$50,000 per yearFree demoVisit Optimizely
Oracle MaxymiserCustom quoteFree trialVisit Oracle
Qubit$0-$900 per monthFree demoVisit Qubit
Salesforce Interaction Studio$25 per user per monthFree demo, free trialVisit Salesforce
VWO Testing$199 per monthFree trialVisit VWO
Webtrends Optimize$0-$179
+Custom quote
Free demo, free trialVisit Webtrends Optimize
Zoho PageSense$12 per user per yearFree trialVisit Zoho

AB Tasty

AB-Tasty
AB Tasty is an AI-powered A B testing software that offers experimentation, personalization and feature management solutions. This A B testing software builds end-to-end experiences across all devices. Its omnichannel approach works across marketing, product and developer departments to deliver a seamless user experience. AB Tasty’s marketing and growth component aims to help businesses increase conversions, CTR, AOV, forms filled and revenue. The ability to build sticky apps and other features customers enjoy helps drive engagement, adoption and product loyalty. AB Tasty can also forecast infrastructure costs, and its progressive deployment feature helps reduce risk. This A B testing software also offers low-code or no-code widgets. AB Tasty’s main product includes feature management, experimentation and personalization.

The ability to manage features with feature flagging and progressive rollouts on apps, software and devices helps businesses keep track of what’s working and what’s not. AI-powered traffic allocation automatically sends visitors to the winning variations of A B, split and multivariate tests across all devices. AB Tasty offers several personalization features, including push custom messages, as well as features and functionalities for specific audiences on any device. This A B testing software is also backed by AI-powered psychographic and engagement-based segmentation.

PriceFree Trial / DemoFeatures
Custom quoteFree demo>Installed - Mac
>Online support during business hours
>Integrations with Magento, Krux, Segment, Heap and Econda
>More at AB Tasty

Pros & Cons of AB Tasty A B Testing Software
AB Tasty stands out with its personalization features and AI-powered optimization techniques. This A B testing software is easy to use with an intuitive experimentation interface and several personalization options including dynamic widget options. AB Tasty does not offer a concurrent tasks feature.

Pros Cons
>Advanced personalization options
>AI-powered capabilities
>No concurrent tasks

What Customers Are Saying
Customers appreciate AB Tasty’s ease of use, saying, “We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It’s an easy, powerful tool and we have a real one to one support team.” Customers also value AB Tasty’s “advanced personalization scenarios” as well as the software’s support team, noting, “We’ve been able to put in place our campaigns very quickly thanks to the availability of AB Tasty’s Customer Success Manager and Support teams.”

Adobe Target

adobe
Adobe Target A B testing software helps businesses take full advantage of all customer behavior data and gain insight into all customer interactions, across every touchpoint or channel. AI-powered testing and automation, plus omnichannel personalization features, make up the bulk of the Adobe Target product. Target’s personalization engine delivers personalized content based on rules-based and machine learning approaches. Businesses can easily target behavior patterns in product interests, searches, purchases, campaign exposure and campaign responses. The ability to identify new or returning visitors, and whether they are a prospect or customer, helps to launch more effective campaigns.

Target offers A B and multivariate testing, as well as multi-armed bandit testing. Testing variations are intuitive by selecting and swapping out, modifying, or dragging and dropping content. Tests can be served to an existing Adobe Target audience or a shared audience from Adobe Experience Cloud. Adobe Target guides you through all the content containers on a web page with the ability to change or edit test elements. This A B testing software also includes set objectives such as campaign priority, duration and conversion goals.

AI-powered automation makes large-scale testing and experimentation easy with multiple machine-learning methods powered by Adobe Sensei. Target also automatically promotes and filters product recommendations throughout the customer journey and without the need for help from an IT team.

PriceFree Trial / DemoFeatures
$9.99 per monthFree trial>Web-based, cloud and SaaS
>Online support
>Integrations with Salesforce, Dropbox, Microsoft Office, Microsoft Dynamics and Microsoft SharePoint
>More at Adobe

Pros & Cons of Adobe Target A B Testing Software
Powerful AI and machine learning capabilities powered by Adobe Sensei help automate large-scale testing, provide product recommendations and more easily target behavior patterns. Adobe Target’s advanced personalization features help to run A B and multivariate tests across multiple touchpoints and channels. There are surveys offered exclusively through Adobe Target, however, the Adobe Experience Cloud offers a surveys feature through Adobe Campaign.

Pros Cons
>AI-powered testing
>Omnichannel personalization features
>No surveys

What Customers Are Saying
Customers appreciate how easy it is to navigate and upload content in Adobe saying, “It’s wonderful that we can put out all of this new content quickly, but what makes it really special is that we see exactly how customers respond and refine experience accordingly.” Customers also enjoy that Adobe Target is part of the whole Adobe Experience Cloud optimization suite noting, “We found out quickly that Adobe Experience Cloud could provide the structure backbone of our testing and optimization program by supporting a repeatable process.”

Apptimize

Apptimize
Apptimize A B testing software is developed for product teams to help accelerate learning and innovation with leading experimentation and feature release management. This A B testing software works across multiple digital platforms including mobile, hybrid, OTT, web and server, Apptimize’s roots lie in mobile, and therefore the software offers a particularly robust mobile experimentation and optimization product. Apptimize offers a centralized dashboard to keep track of tests and manage experiments across all channels and includes easy-to-deploy SDKs. It seamlessly integrates with a business’s digital stack and automatically integrates with major data analytics and CRM software.

Personalization features like customized UX, feature targeting, pricing and customized promotions based on user buyer behavior help to maintain specially tailored and consistent customer experiences. To help mitigate risk and launch new functionality, Apptimize also offers feature flagging for product teams to boost mobile, server-side, OTT and web changes. Other key Apptimize features include funnel analysis reporting, audience targeting, campaign segmentation and multivariate testing.

PriceFree Trial / DemoFeatures
$995 per month
+ Custom quote
Free demo>Web-based, cloud and SaaS
>24/7 live rep, online support during business hours
>Integrations with Amplitude, Firebase, Flurry, Google Analytics and Localytics
>More at Apptimize

Pros & Cons of Apptimize A B Testing Software
Apptimize’s centralized dashboard makes managing omnichannel experimentation easy. While it lies on the higher end of the A B testing software price range, it includes several robust features across every customer channel and touchpoint. Apptimize’s focus on both A B testing and feature release management makes it a great software for product teams developing innovative products.

Pros Cons
>Centralized dashboard and visual editor
>24/7 live rep support
>High price point

What Customers Are Saying
Customers appreciate Apptimize for its omnichannel functionality, noting, “Apptimize helps us collect actionable data and make rapid improvements to our app without having to wait for the development cycle to optimize our mobile experience.” Customers also appreciate the 24/7 support team, saying, “[Apptimize] is very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation.”

Dynamic Yield

Dynamic-Yield
Dynamic Yield is an A B testing software that helps businesses build and test digital customer experiences. This A B testing software focuses on personalizing, optimizing and synchronizing customer data across departments, including marketing and growth teams, product teams, eCommerce and merchandising teams as well as development teams. Dynamic Yield’s core capabilities include predictive targeting, multi-armed bandit, bayesian algorithms, product recommendations and more.

Where Dynamic Yield stands out is its speed of use. Businesses can quickly activate data from any source to create relevant and consistent interactions across the customer journey. This A B testing software also includes advanced customer data management and campaign segmentation. Businesses can build rich recommendation strategies with Dynamic Yield’s machine-learning engine by consolidating all existing data from web properties, apps, CRM and more. Personalization features are also available for in-app, content and email to improve customer engagement across multiple channels and touchpoints. Other key features include:

  • Behavioral messaging triggers
  • eXPerience APIs
  • Personalization and targeting
  • Testing and optimization
  • Triggering engine
PriceFree Trial / DemoFeatures
$72-$199 per monthFree demo>Web-based, cloud and SaaS
>24/7 live rep, online support
>Integrations with Magento, Yesmail, Tealium, Mailchimp and Mparticle
>More at Dynamic Yield

Pros & Cons of Dynamic Yield A B Testing Software
Dynamic Yield is a robust AI-powered A B testing platform with plenty of personalization features. The software’s data management capabilities provide a big picture view of the customer, allowing for highly targeted digital interactions. The platform is known for its agility and ease of use. Dynamic Yield does not include multivariate testing.

Pros Cons
>Advanced campaign segmentation
>Agile functionality
>No multivariate testing

What Customers Are Saying
Customers appreciate Dynamic Yield’s advanced AI-powered automation features, saying, “With Dynamic Yield, we optimized our homepage and uploaded different variations of stand-alone products and sale offers to guide customers through the sales funnel. Instead of theorizing what would work best, we were able to automatically test different promotions and act on crucial decisions in real time.” Customers also appreciate Dynamic Yield’s product recommendations, stating, “Granular product recommendations are easy to set up and refine constantly. It is incredibly easy and fast to set up A B testing for any product recommendations, site banners, copy, site images, and more. It is also simple to set up tests that run themselves.”

Freshmarketer

Freshmarketer
Freshmarketer is part of the Freshworks marketing automation suite. It manages contacts and designs and delivers engaging marketing campaigns. This A B testing software offers email marketing and marketing automation features. Freshmarketer stands out with its conversion optimization, including heatmaps, session replays and funnel analytics. Personalization features and triggering messages further improve customer engagement.

The software’s main features help businesses gain better context about leads and where they are in their buyer’s journey. CRM and CRO integrations help businesses track their audience journey further with heightened visibility into marketing and sales campaigns as well as useful integrations with analytics tools.

PriceFree Trial / DemoFeatures
$12 per user per monthFree trial>Web-based, cloud and SaaS
>24/7 live rep support
>Integrations with Freshdesk, Freshmarketer, Freshchat, Freshconnect and Segment
>More at Freshworks

Pros & Cons of Freshmarketer A B Testing Software
If businesses are looking for an A B testing software that is connected to a more robust marketing automation suite, Freshmarketer would be a good option. The software offers 24/7 support. While there are several useful tracking features, like heatmapping, there is no multivariate testing.

Pros Cons
>Heatmaps
>Free trial
>No multivariate testing

What Customers Are Saying
Freshmarketer customers appreciate the software’s scalability, saying, “Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adoptive — allowing us to divert traffic, start A B testing and begin tracking engagement with minimal setup and effort.” Customers also appreciate Freshmarketer’s affordable rate, stating, “it’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”

Kameleoon

Kameleoon
Kameleoon is a robust, AI-driven A B testing software that helps businesses more effectively convert visitors. This A B testing software enables businesses to create and deliver experiments on all devices and channels including mobile web, website and iOS or Android app. Kameleoon is multisite and multi-domain. Multipage tests can be run in several environments regardless of the domain visited. It also offers a multivariate testing tool for more complex tests such as comparing different design elements and combinations.

Kameleoon offers AI-powered personalized experiences with campaign segmentation. Businesses can segment visitors based on analyzed data, create personalized experiences with an easy-to-use visual editor and trigger most relevant real-time experiences based on each visitor’s intention to convert. Kameleoon offers a robust range of personalization features including content, message, browser, on-site merchandising, email and ad personalization. This software also provides a reporting tool with an intuitive dashboard for better visualizing the results of tests and experiments.

PriceFree Trial / DemoFeatures
$0-$900 per monthFree demo>Web-based, cloud and SaaS
>Online support during business hours
>Integrations with Heap, matomo, Mixpanel, Hotjar and Segment
>More at Kameleoon

Pros & Cons of Kameleoon A B Testing Software
Kameleoon is an intuitive A B testing software that offers a robust range of features including advanced reporting and personalization tools, as well as campaign segmentation to increase conversion rates and ROI. The software offers a limited feature free version but no free trial for more advanced pricing tiers. While Kameleoon is a robust A B testing software, it does not include a concurrent tests feature.

Pros Cons
>Reporting tools
>Campaign segmentation
>No concurrent tests

What Customers Are Saying
Customers appreciate Kameleoon’s robust personalization and experimentation programs, saying, “Successful experimentation relies on scalable, powerful technology. Kameleoon provides us with a complete solution, from client and server-side testing to AI-driven personalization, so our clients gain fast business results from their experimentation programs.” Customers also appreciate this A B testing software’s strong support team, stating, “We have a strong, trusting relationship with the Kameleoon team. They are always extremely responsive and support us on a daily basis on technical and operational aspects, as well as to help us draw informed conclusions out of experiences, and to feed our roadmap with value-added projects. We even have input into their product roadmap, which they build in concert with their key clients’ needs.”

Monetate

Monetate
Monetate is an omnichannel A B testing software that offers 1-to-1 personalization with automated measurements and insights, plus the ability to track the reactions of specific campaign segments. Its modern architecture easily deploys in all environments, including client-side (browser), server-side and single-page applications, and can be easily connected to any channel via API or integrations. This A B testing software’s emphasis is on quick time-to-value, and it further stands out with advanced measurement tools that analyze test and experience results in real time. Session data collected in Monetate can be effortlessly ported into the relational database or warehouse of your choice, such as MySQL, Amazon Redshift or BI platforms like Tableau and Domo. The software also offers native analytics integrations with popular tools like Google Analytics and Adobe Analytics. Other key features include:

  • Customer data management
  • Audience insights
  • Recommendations
  • Customer segmentation and targeting
PriceFree Trial / DemoFeatures
$72-$199 per monthNone>Web-based, cloud and SaaS
>Integrations with Magento, Heap, Tealium, Bluekai and SAP hybris
>Funnel analysis reporting
>More at Monetate

Pros & Cons of Monetate A B Testing Software
Monetate offers several API and integrations to seamlessly run tests and experiments across all channels and touchpoints. Its AI-powered personalization and tracking capabilities also increase conversion efficiency. This A B testing software’s reporting tools can be complex, but they are robust and offer detailed analysis of visitor experiences.

Pros Cons
>Reporting and analytics tools
>API and integrations
>Reporting tools may require a learning curve

What Customers Are Saying
Customers appreciate Monetate for its quick-to-value experience testing capabilities, claiming, “[Monteate] gave us a huge amount of confidence to actually drive bigger, more complex and deeper experiences; even multipage experiences that we never would have been able to execute before without flicker or delay on big imagery changes.” Customers also appreciate its omnichannel efficiency and 1-to-1 personalization, noting, “Monetate is the only company that allows us to deploy testing and targeting across platforms and channels in addition to one-to-one personalization.”

Omniconvert

Omniconvert
Omniconvert is a robust A B testing software for eCommerce businesses that also includes online surveys and advanced web personalization. This software is tailored for businesses looking for an all-in-one tool for conversion rate optimization and includes several personalization options. Omniconvert stands out with its built-in editor for seamless A B testing, which includes unlimited CSS and JS editor, CDN cache bypass, advanced campaign segmentation, test scheduling and audience targeting.

Omniconvert also offers a customizable feedback survey tool with various options from pop-up and widget surveys to on click, on load, on scroll and on exit surveys. Surveys also include lead capture forms, frequency capping, scheduling and full HTML control. This A B testing software also includes a robust machine learning algorithm to help businesses run auto-pilot experiments such as choice reduction filters and search, welcome gateway, special offers and more.

PriceFree Trial / DemoFeatures
$59 per monthFree trial>Web-based, cloud and SaaS
>24/7 live rep and online support during business hours
>Integrations with Drupal, Joomia, Magento, FreshMail and Bigcommerce
>More at Omniconvert

Pros & Cons of Omniconvert A B Testing Software
Omniconvert is a great A B testing software for eCommerce businesses looking to run tests and experiments as well as gather customer data and feedback through surveys. The visual editor is robust. This software offers several useful tools for conversion rate optimization; however, it may require an intermediate learning curve.

Pros Cons
>Visual editor
>Surveys
>Intermediate learning curve

What Customers Are Saying
Customers appreciate Omniconvert’s 24/7 support team, stating, “The support team is unreal — they are always very thorough, responsive and helpful. They are more than willing to assist in coding issues or weird glitches, and never nickel and dime over those hours.” Customers value Omniconvert for its robust A B testing capabilities, noting, “What I like best is that this product does more than just A B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology.”

Optimizely

Optimizely
Optimizely is a data-driven A B testing software tailored to engineering, product and marketing teams. This software aims to improve conversion rates on landing pages, product detail pages, mobile websites, checkout funnels and more. It is low-code or no-code and includes several personalization and segmentation tools, including segment by persona, industry or other attributes to deliver the most relevant customer experience. It allows for experimentation across every channel, including websites, mobile apps, TV apps and IOT apps.

Optimizely also offers robust reporting capabilities including funnel analysis. It helps businesses scale by enabling teams to collaborate more effectively in an integrated hub for capturing ideas, prioritizing projects and managing experiments. Optimizely Program Reporting can track velocity and win rates, uncover new insights and improve general oversize across an organization. This A B testing software also includes a visual editor, multivariate testing, test scheduling and advanced campaign scheduling.

PriceFree Trial / DemoFeatures
$50,000 per yearFree demo>Installed - Mac, web-based, cloud and SaaS
>Online support during business hours
>Integrations with Adobe Analytics, Adobe Audience Manager, Asana, BlueKai and Clicktale
>More at Optimizely

Pros & Cons of Optimizely A B Testing Software
While the Optimizely platform may lie on the more expensive side, it is known for its security and scalability. This A B testing software comes with advanced reporting features to manage test programs across the entire experimentation cycle. While the software is robust, some features are lacking, such as heatmaps and surveys.

Pros Cons
>Advanced reporting tools
>Advanced security
>High price point

What Customers Are Saying
Customers are impressed with the velocity of Optimizely’s experimentation tools, saying, “We had one experiment drive a 95% lift in the adoption of a new feature, and that was the catalyst for the growth team.” Many customers have seen an increase in ROI and fundraising efforts while using this A B testing software, noting, “Insights from Optimizely have helped us radically raise more money — millions and millions of dollars online over the years.” Customers also appreciate Optimizely for its ease of use, stating, “I’ve worked with Optimizely for years on many different sites and love the easy integration. It’s easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nice results dashboard allowing for monitoring performance at a glance. They’ve also put considerable efforts into curating a huge knowledge base if you ever have questions.”

Oracle Maxymiser

Oracle
Oracle Maxymiser is the A B testing and personalization product of the Oracle platform. It Includes testing, personalization, recommendations and insights. This A B testing software helps B2B and B2C marketers optimize customer journeys and aims to improve the overall customer experience while driving a higher ROI. Oracle Maxymiser gives businesses the ability to pull in data from any marketing platform or third-party business source and combine it with Maxymiser session data to build a complete customer view. The platform includes A B and multivariate testing as well as campaign segmentation and audience targeting.

This A B testing software offers several personalization features, including the deployment of real-time recommendations with easy-to-use dashboards powered by machine learning. It’s an intuitive option, meaning there’s no need to get IT involved. Predictive insights powered by Oracle Infinity help businesses understand website clicks, analyze abandoned sessions and leverage insights for growth. Heatmaps enable marketers to visualize customer behavior further. Oracle Maxymiser also offers advanced mobile app optimization and personalization to ensure consistency across channels, fast mobile campaign launch and personalized mobile strategies.

PriceFree Trial / DemoFeatures
Custom quoteFree trial>Web-based, cloud and SaaS
>24/7 live rep and online support during business hours
>More at Oracle

Pros & Cons of Oracle Maxymiser A B Testing Software
Oracle Maxymiser emphasizes leveraging in-session activity and data. As part of the Oracle platform, it offers access to sophisticated machine learning technology and advanced predictive insights. As a legacy software, Oracle Maxymiser has a price point to match its robust capabilities. Businesses running small test cases may find they don’t need all the features and tools Oracle Maxymiser offers.

Pros Cons
>Heatmaps
>Predictive insights powered by Oracle Infinity
>Not ideal for small test cases

What Customers Are Saying
Customers appreciate Oracle Maxymiser’s robust A B testing offering and support team, stating, “Working with Oracle Maxymiser feels like an extension of the team … the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel, and they never cease to deliver on the technical side.”

Qubit

Qubit
Qubit A B testing software specializes in personalization for smarter eCommerce. This software believes that if businesses “know more” they can “sell more” and offers several tools to help eCommerce teams turn visits into sales. Qubit is designed for cross-functional team collaboration, specifically digital merchandising, optimization and data science teams, and includes native integrations for marketers. At the heart of the Qubit platform are powerful machine learning capabilities and integrations that help leverage Qubit’s real-time contextual data. This A B testing software emphasizes experience working with businesses in the beauty, fashion, travel, luxury goods and online betting sectors. Qubit’s core capabilities include:

  • Customer segmentation
  • Omnichannel personalization
  • Website personalization
  • Product recommendations
  • Testing and optimization
  • Data integrations
  • Social proof
PriceFree Trial / DemoFeatures
$0-$900 per monthFree demo>Web-based, cloud and SaaS
>Integrations with Looker, ContentSquare, SAP Hybris, Salesforce Marketing Cloud and Google Cloud 4 Marketing
>More at Qubit

Pros & Cons of Qubit A B Testing Software
Qubit is a simple and intuitive A B testing software with an emphasis on cross-functional team collaboration and personalization. The software has experience working with clients in specific sectors. There are several plans and plenty of room for businesses to scale. Qubit is a powerful reporting tool which requires dedicated onboarding in order to use the software properly. The support team is not as strong compared to other A B testing softwares on the market. There is no free trial.

Pros Cons
>Integrations
>Product recommendations
>Limited customer support team

What Customers Are Saying
Customers appreciate Qubit’s personalization features as well as its scalability, saying, “With Qubit we can deliver a 1:1 personalized experience which can scale to millions,” and “Qubit is a key technology for us to understand, segment and personalize the visitor journey to millions of customers.”

Salesforce Interaction Studio

Salesforce
With Salesforce Interaction Studio A B testing software, businesses can visualize consumer activity at every touchpoint and on any channel. Salesforce Interaction Studio offers a sophisticated decision engine to deliver contextually relevant customer experiences. Other features such as frequency capping as well as offer and messaging prioritization help to ensure that each message, offer and journey is relevant to the consumer.

This A B testing software offers an omnichannel testing experience but goes beyond online interactions to offline ones such as call centers, in-store POS, bank branches and more. Salesforce Interaction Studio also offers marketing-friendly, click-driven instrumentation and integration through tags, mobile SDKs and APIs.

PriceFree Trial / DemoFeatures
$25 per user per monthFree demo, free trial>Web-Based, cloud, SaaS, iPhone/iPad and Android
>Online support during business hours
>Integrations with Slack, G Suite, Mailchimp, QuickBooks and DocuSign
>More at Salesforce

Pros & Cons of Salesforce Interaction Studio A B Testing Software
One major advantage of Salesforce Interaction Studio is that it’s connected to the Salesforce platform, so businesses can trigger events and communicate in real time with marketing, sales and service teams. The platform comes with a lot of functionality but may require some training to maximize its value.

Pros Cons
>Several third-party integrations including Salesforce Marketing Cloud
>Omnichannel campaign segmentation
>Intermediate learning curve

What Customers Are Saying
Customers appreciate Salesforce Interaction Studio’s connectivity to the rest of the Salesforce platform and believe it makes it a powerful A B testing tool noting, “It is an excellent tool to personalize web experiences, it helps collect a large amount of data which facilitates the creation of campaigns, it also helps to understand customer behavior, it is very easy to launch new campaigns, it also has a great analysis engine, it has an amazing support team that is always available, it is a very powerful tool that can do almost anything you need.” Customers also appreciate Salesforce’s security and collaboration tools saying, “I love that I can work with team members, sharing the same information, while at the same time, the information is stored securely. The security is excellent.”

VWO Testing

VWO-Testing
VWO Testing is a robust A B testing software that also includes multivariate testing and split URL testing. This software’s A B testing component gives businesses the ability to run multiple tests at the same time and includes audience targeting based on visitors’ on-site behavior, including click on an element, time spent on a page, page scroll and exit intent. VWO comes with a powerful visual editor to both create and run A B tests. The WYSIWYG visual editor requires no code to quickly make changes to headlines and buttons as well as CSS changes. The editor also comes with an advanced code option for more complex changes using HTML, CSS, JavaScript and jQuery. VWO’s custom widgets and nudges help improve user engagement and drive conversions faster.

The VWO hypotheses feature connects A B tests to defined hypotheses so that in the future, businesses can look back and see where test results were in line with expectations. VWO also offers advanced reporting features delivered through SmartStats, a Bayesian-powered statistics engine built for marketers making decisions based on business realities. SmartStats also shows improvement in conversion rate and calculates with 99% probability the precise range in which a business’s conversion rate lies. Multiple metrics are tracked throughout the entire funnel, and reports are customizable as absolute potential loss, probability curve graphs, detailed calculation reports and more. VWO offers other advanced A B testing software features such as integrated heatmaps, visitor recordings, live previews, cross-browser/cross-device testing, test scheduling, smart notifications and device-specific campaigns.

PriceFree Trial / DemoFeatures
$199 per monthFree trial>Web-based, cloud and SaaS
>24/7 live rep and online support
>Integrations with Wordpress, Drupal, Joomla!, Magento and Shopify
>More at VWO

Pros & Cons of VWO Testing A B Testing Software
VWO is robust and easy to use. The visual editor is packed with several no-code and advanced code features. Compared to other platforms, the VWO price point is on the higher side, but this platform also offers several extra advanced A B testing software features.

Pros Cons
>Advanced visual editor
>Intelligent reporting
>Higher price point

What Customers Are Saying
Customers appreciate VWO’s ease of use and the quality of the support team, stating, “Love that the team is so responsive and willing to help, especially on chat. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and helpful marketing software I have ever used.” Customers also appreciate all the extra testing features VWO offers, noting, “The extra features like heatmaps, session recordings and the surveys help us to easily monitor the entire CRO process and connect our qualitative insights with A B tests.”

Webtrends Optimize

Webtrends Optimize
Webtrends Optimize is an enterprise-grade experimentation and A B testing software. It comes with a suite of optimization tools including A B testing, multivariate testing, personalization and targeting, product recommendations and server-side testing. Webtrends Optimize promotes A B testing for CTA buttons, body copy, image placement, form fields and several other elements across multiple channels such as website, mobile, CRM and email.

This A B testing software offers a WYSIWYG visual editor that allows businesses to create and edit anything from simple tests to more complex variations, all without any coding experience. The platform offers several useful integrations, including a seamless integration with Google Analytics, so businesses can understand user behavior further. It also has its own built-in reporting tool to dive deeper into data. Other key features of Webtrends Optimize include:

  • Social proof
  • Server-side testing
  • Product recommendation
  • Exit intent
  • Hello bars
  • Site search optimization
  • Urgency messaging
  • Funnel optimization
  • Onsite surveys
PriceFree Trial / DemoFeatures
$0-$179
+Custom quote
Free demo, free trial>Web-based, cloud and SaaS
>24/7 live rep and online support
>Integrations with DPL, SessionCam, SwiftERM, xTEN and Webtrends Analytics
>More at Webtrends Optimize

Pros & Cons of Webtrends Optimize A B Testing Software
The Webtrends Optimize interface is simple and intuitive to use. There is a free trial and a free unlimited account option for businesses with less than 1,500 sessions each month. Some users have expressed frustration at only being able to access the web-based version of Webtrends Optimize through a browser extension.

Pros Cons
>Built-in reporting and Google Analytics integration
>Visual editor
>Web-based only with browser extension

What Customers Are Saying
Customers appreciate Webtrends Optimize’s support team, saying, “They’ve been a trusted advisor playing an important role in developing more complex, personalisation-based texts to ensure we maximise website performance.” Customers also appreciate this A B testing software’s ability to raise conversion rate, stating, “To see an uplift of 15% in conversions and a 12% rise in add-ons is more than we had expected when starting optimization. It’s proof that A B and multivariate testing works.”

Zoho PageSense

Zoho
Zoho PageSense is an intuitive A B testing software that focuses on five main feature components: Track, Analyze, Optimize, Personalize and Engage. This software helps businesses measure key website metrics by adding goals, monitoring CTA clicks and design elements, and building conversion funnels to see which pages cause significant drop-off. PageSense offers heatmaps and the ability to analyze visitor behavior by playing back user recordings of visitor interaction with your website in real time. In addition to A B testing, PageSense offers split URL testing, which helps businesses compare the performance of two websites on separate URLs.

With PageSense you can completely personalize visitor website experience based on demographics, acquisition channels, past behavior, browsing pattern and the actions performed by the visitor. Another unique feature is the ability to create on-site and in-app pools to gather customer feedback and improve customer engagement. PageSense also offers various Zoho and third-party integrations to help give a unified view of website data and inform better marketing decisions.

PriceFree Trial / DemoFeatures
$12 per user per yearFree trial>Web-based, cloud and SaaS
>24/7 live rep and online support during business hours
>Integrations with Slack, Shopify, Office365, Mailchimp and Suite
>More at Zoho

Pros & Cons of Zoho Pagesense A B Testing Software
Zoho PageSense is a very intuitive A B testing software with several helpful integrations and unique features, at a very affordable rate. This A B testing software is web-based, so it would not be an ideal option for businesses looking to test on mobile and tablet.

Pros Cons
>Heatmaps and session recordings
>Affordable pricing
>Web-based only, no mobile

What Customers Are Saying
Customers appreciate Zoho PageSense’s functionality and ease of use, noting, “I was impressed by how powerful yet easy to use Zoho PageSense was. The interface was so intuitive I was able to set up an experiment right away. The speed of getting things done was on par with the best in the industry.” Customers also appreciate Zoho’s affordable price for value, claiming Zoho Pagesense is “an amazing tool that has already paid for itself in the first month.”

What Is A B Testing Software?

The main idea behind A B testing is to eliminate the guessing game behind designing and delivering new, enhanced digital experiences. A B testing software helps companies of all sizes better understand what messages and features drive the best customer engagement. Traditionally, A B testing is a method for measuring the performance of two versions of a web page or app. Most companies provide an omnichannel test experience, including website, mobile, mobile app, TV apps, and more. Experiments can focus on the overall visitor interaction of a page or get down to specific design details ranging from header font and color to CTA buttons, pop-ups, and widgets.

The results of A B testing are analyzed to establish a better understanding of what version can help a business achieve its conversion goals. Many A B testing programs are AI-powered and offer several intelligent audience tracking and behavioral analytics features. A B testing helps personalize each customer’s experience to increase the conversion rate, user engagement, and ROI.

Benefits of A B Testing Software

For small businesses, understanding user behavior is crucial for the success of a new website, feature, or app. A B testing software can support your business’s efforts by helping teams:

  • Personalize visitor experience. A B testing software provides several tools to entice visitors and improve user engagement. Teams can build, test, and deploy personalized prompts such as nudges or triggers based on properties that are tailored to each individual visitor’s past or present behavior. Session recording, heatmaps, and report features help analyze each visitor’s intent so businesses can provide the most relevant and contextual experience.
  • Increase conversion rates. A B testing is simply the most effective method of determining the best content for optimizing conversion across multiple touchpoints and channels. The software gives companies the ability to test and see what is and isn’t working, and many A B testing programs also offer the option to conduct surveys and record visitor sessions so companies can collect data to better understand user behavior for future tests.
  • Get quick results. A B testing quickly eliminates the guessing game behind what might or might not work. It allows businesses to automatically test multiple variations and experiments for quick return actionable insights. This gives small businesses the time to rapidly optimize new sites, apps, and features.

Must-Have Features for A B Testing Software

  • A B testing software that offers a high degree of customization will help to increase conversion rates and optimize user behavior. For example, the ability to set test schedules is great for saving time when conducting large-scale tests, while AI-powered audience targeting helps teams tailor more personal visitor engagement. An A B testing software that also offers multivariate testing will even further optimize your content. Finally, a customizable visual editor is key for effectively designing and running tests. Most visual editors offer low-code or no-code options with the option to switch to advanced code for more complex testing.
  • Funnel analysis. A funnel analysis report is an advanced A B testing feature that shows a detailed breakdown of the different steps in your conversion funnel, including how visitors navigate and progress through each step. The funnel analysis report will show you where your visitors entered the funnel and what pages they navigate to. It also helps expose bottlenecks in the funnel, such as on what pages visitors failed to take the desired actions. By analyzing and understanding these bottlenecks in the funnel, businesses can quickly optimize test variations for a better conversion rate.
  • The heatmaps tool tracks visitor activity across a website, focusing on their every movement, including mouse clicks and scroll activity. This tool helps teams quickly visualize complex data at just a glance. If funnel analysis shows you how visitors progress, heatmaps go one step further and show you exactly why visitors are taking the actions they do. This helps businesses understand dropout rates and optimize the conversion rate.

The Cost of A B Testing Software

The cost of A B testing software can range anywhere from $9.99 to $900 a month and up to $50,000 a year. Some companies provide robust A B testing solutions tailored more for large-scale testing. These plans usually come with advanced features like reporting and analytics, heatmap, session recording, and audience tracking.

The middle pricing range usually focuses on an omnichannel testing experience including websites, email, social media, mobile devices, and tablets. On the low end of the spectrum, platforms offer fairly robust A B testing at an affordable rate, but are also connected to a larger enterprise suite that may require further add-on purchases. Platforms on the high end of the spectrum like go above and beyond website and mobile app testing and also include TV apps and IOT apps. They may also come with more advanced program management and AI-powered features.

Some A B testing programs offer completely free, unlimited plans. However, these plans are usually designed for small businesses just getting started with fewer sessions per month than SMB or enterprises. If a user decides to go with a free plan, they should expect their pricing plan to scale as their business grows.

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